WAEPA Awarded 2024 GAIN Marketing Award 

WAEPA (Worldwide Assurance for Employees of Public Agencies, Inc.) is proud to celebrate the accomplishments of its marketing department. WAEPA’s marketing team has been awarded a 2024 GAIN Award for Demand Generation. 

The GAIN Awards are presented annually by GovExec and Government Marketing University and recognize excellence in business-to-government marketing. This year, WAEPA was awarded top honors for its 2023 campaign targeted at former Civilian Federal Employees.  

WAEPA expanded its membership eligibility to include former Civilian Federal Employees in 2022. This campaign included a Direct Marketing Campaign for this new audience segment, with a goal to test the targeting and messaging strategy with this new audience segment.  

The campaign’s sales results exceeded the application goal by 142%, generating a total of 199 applications during the campaign timeframe. 

“We are honored to be recognized by GAIN’s Executive Committee for our marketing efforts, especially related to former Civilian Federal Employees. WAEPA is committed to serving both current and former Feds and this campaign is a testament to that.” 

Stacy Outlaw, Chief Marketing Officer 

WAEPA received GAIN Awards in 2020 and 2021 for “Lead Generation” and in 2022 in the “Advertising” category. 

Learn more about the 2024 GAIN Awards. 

About WAEPA

Worldwide Assurance for Employees of Public Agencies (WAEPA), is a nonprofit association (not an insurance company) formed For Feds, By Feds.  WAEPA mission is to provide access to products and services that promote the health, welfare, and financial well-being of its members. After more than 80 years in business, WAEPA has more than 50,000 members.   

Media Contact

Lindsey Shindler, Public Relations & Outreach Manager  

Phone: (571) 800-2323  

Email: lshindler@waepa.org